“You need to follow us on social media and have the app to really know who we are and what beer’s dropping when. “Most casual beer drinkers still have never even heard of us though, since we don’t sell our beer in supermarkets or bottle shops,” Reiter said. With the release of the app, an opening of a new location in Seattle’s Georgetown neighborhood, and another Seattle taproom opening soon after, Great Notion is slowly but surely expanding its reach of quirky beer concoctions to more lips and stomachs. To begin, customers simply create an account through the app and join the Timber Crew: “A band of misfits walkin’ in the woods in search of fresh stumpage.” Once you’ve joined the crew, you’ll have access to Great Notion’s online ordering system, the opportunity to sift through its newest beer drops, merchandise, and characters, as well as stack points and earn rewards.įor Portlanders, Great Notion has been a frequented watering hole for avid beer lovers, but you always had to go to a taproom to get your fix. We hope to take it out of Beta phase, once we integrate some of the cool augmented reality and video game Easter eggs we’ve been hinting at, soon.” Once COVID hit we rushed things to drop it in April. At first we were hoping to drop the app in early 2020 but then we were thinking summer. Development, similar to construction, always results in some delays. “It then took 6 months of design work before we began moving into 6 months of development when COVID hit. “We had begun brainstorming ways to open new locations without actually opening new locations in early 2019 when the app was born in our minds,” said Paul Reiter, CEO and Co-founder of Great Notion. The new augmented reality app is something the brewery has been working on for a while, and quarantine seemed like the perfect opportunity to let it loose.
The Great Notion Brewing App allows customers to order beer directly from one of its taprooms for local delivery or same day pickup, supplying avid frequenters with their beer fix during these troubling times. From the coveted and aptly named ‘Blueberry Muffin’ Sour Berliner Weisse to the maple syrup infused ‘Double Stack’ that tastes like a cold, boozy glass on flapjacks, Great Notion delivers a unique experience that goes beyond the beer, and that’s where its new venture comes in.
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